Google Merchant Center

Google Merchant Center

Easily create product feeds and promote your items with Google Shopping Ads.

Now link your store directly to your Google Merchant Center account. Once this is done, you can start uploading product data and creating product feeds that can be linked to your Google Ads account for marketing with Google Shopping Ads.


  • Manage your business information and details like website details and store logo
  • Manage your product feed, review feed data quality, and view a detailed list of your products
  • Link your Google Ads, Display Video 360, and supported e-commerce platforms to Merchant Center
  • Explore programs in Merchant Center that may help you advertise your products

Installation guide

Step 1: Add your website address

  • Sign in to your Google Merchant Center account.
  • From the navigation menu, click the tools icon Merchant Center Settings [icon].
  • Select Business information under “Tools”.
  • Click the Website tab.
  • Enter the URL for your online store, starting with http:// or https://. Use a domain that you own and maintain.
  • Click Continue.

Step 2: Verify your website

After you have added your website URL in GMC, you need to verify your website by clicking on "Add an HTML tag".

  • Copy and paste the HTML tag generated for your website in the above plugin section. It should look like this "<meta name="google-site-verification" content="_pbVlkdjjsTgDFMeQqTsZslmF_2-mN4-wY33rcA9ek" />"
  • After the above step is done, wait for 5 mins and then click the "Verify Website" button at the bottom right to submit your website for verification.
  • After verification, you can claim your website directly by clicking on it.


What benefit do I get from this?
Is this plugin free to use?
Do I need a GMC account to use this?

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