Server Side Events

Server Side Events

Accurately track and send event data from your server to Facebook for improved ad insights.

The server-side events plugin makes it easy for you to send server-side events for Facebook. With this plugin, you can track valuable data and gain insights into your customers’ behaviour on your store. 

By using server-side events, you can ensure that data is accurately tracked, even if a customer has ad-blocking software installed or is using an iOS device.


  • Easy setup and integration with your Dukaan storefront
  • Accurate tracking of customer behaviour with server-side events
  • Compatibility with Facebook
  • User-friendly interface for inputting your facebook access token and pixel ID

Installation guide

Here's how you can start using the server side events plugin:

  • Click on install plugin
  • Click on settings
  • Turn the toggle on for Facebook
  • Input your Facebook access token and pixel ID
  • To know how to get your access token:
    • Go to your business manager
    • Go to events Manager
    • Select your pixel
    • Go to settings
    • Scroll to Custom Conversion Events
    • Click on generate access token
    • Copy and paste the Access token
  • Click on Update to save the changes


Is this plugin free to use?
Can the server side events plugin track customer behaviour with ad blocking software?
Where can I analyze and manage the data tracked by the server side events plugin app?

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